Google ist "Creative Marketer of the Year"
Der erste Preisträger der Cannes Lions 2018 heisst Google. Der Tech-Gigant wird als "Creative Marketer of the Year" gekürt – eine Auszeichnung für Marken, die durch "consistently outstanding creative storytelling" auffallen. Insgesamt 127 Löwen hat Google in Cannes gewonnen. Hype5 zeigt 5 Arbeiten, welche die höchste Auszeichnung – den Grand Prix – eingeheimst haben.
The Wilderness Downtown (Cyber Grand Prix 2011)
Copyright belongs to respective owners
Project Re:Brief (Mobile Grand Prix 2012)
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers?
Cardboard (Mobile Grand Prix 2015)
Uploaded by StarterDaily on 2015-06-22.
DeepMind AlphaGo (Innovation Grand Prix 2016)
Uploaded by Hype5ch on 2016-06-22.
Project Jacquard (Product Design Grand Prix 2016)
Project Jacquard is a new system for weaving technology into fabric, transforming everyday objects, like clothes, into interactive surfaces. Project Jacquard will allow designers and developers to build connected, touch-sensitive textiles into their own products. This is just the beginning, and we're very excited to see what people will do with it.
